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Nightlyfe Announces New
Enterprise Wide Strategy.
As we quickly approach
the launch of our cable channel in early/mid 2009, The Nightlyfe
Group is undergoing an enterprise wide shift in our brand strategy
to better serve our consumers, advertisers and the public alike.
1. Nightlyfe TV
will commence original programming online this Fall, begin syndication
in January 2009, and launch the HD Cable channel in early/mid 2009.
The NightlyfeTV.net website has also been upgraded to match the
significance of Nightlyfe TV emerging as the flagship brand. Nightlyfe
TV has now engaged an enterprise partnership with Brightcove for
our online site that will feature a complete Nightlyfe TV customized
new media platform along with ad content layout settings.
2. Nightlyfe
Magazine/Ezine will shift to a bi-monthly (6 issues per year)
publication starting with the September/October 2008 Issue. We
will publish the magazine under the following format.
January/February |
March/April | May/June | July/August | September/October |
November/December
- we will still produce an
ezine version of the magazine
- we will still produce a
minimag embedded within the magazine
- we will still pursue and
maintain a newsstand circulation, coupled with a more aggressive
subscription campaign.
3. Nightlyfe City
is being fleshed out to a more significant site. We have already
partnered with Clubplanet/Track Entertainment for venue listings
and EMovies for nationwide movie listings (see independent press
release).
4. Nightlyfe Radio
/ Nightlyfe Drinks / Nightlyfe Music / Nightlyfe Scene will
all remain under their current format and progress naturally as we
roll out more aspects to each brand.
We strongly believe
that these changes are putting Nightlyfe in the best position to
be the leading media company on all things night life related.
Please feel free to contact me directly for any questions,
thoughts or interest regarding Nightlyfe.
Sincerely,
Kingsley Ndam
___________________________________
Kingsley Ndam
President
The Nightlyfe Group LLC
kndam@nightlyfemag.com
+1 (646) 226 9152
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