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Nightlyfe Magazine to go
exclusively Digital from 2009
The Nightlyfe
Group has decided to continue Nightlyfe Magazine as a Digital
Publication Only commencing with the first issue of 2009. This
move comes from a variety of factors that made both economic and
strategic sense from our perspective.
1. New Media
Enhancements. The Digital Publication allows Nightlyfe
Magazine to present some unique enhancements that will appeal to both
our readers and advertisers. Readers will be ale to utilize
clickable links, searchable text, and zoomable photography.
Pages can be
bookmarked and emailed to friends, audio clips will be available and
the magazine as a whole can be downloaded to the desktop, laptop or
PDA. From the advertisers perspective, the addition of clickable links
on the ads as well as more interactive capabilities coupled with a
lower price point of investment, makes advertising with Nightlyfe
Magazine an easy sell.
2. New Media, New
World. Nightlyfe quickly recognized the core attributes of our key
demographics and their increased use of digital media. It also makes
sense to exclusively go digital in the current economic climate of the
print industry and the need for advertisers to display a more fiscally
prudent marketing strategy with a refined target audience. Recognizing
the changing world of publications, Nightlyfe looks to stay ahead of
the curve.
3. Going Green. The
cost savings and environmental impact of going digital allows
Nightlyfe to significantly reduce our carbon footprint. An aspect that
was taken strongly into consideration.
4. Nightlyfe
Magazine's new role enterprise wide. With the emergence of
Nightlyfe TV as our new flagship operation, Nightlyfe Magazine
assumes a more complimentary role along with the move to a
bi-monthly publication. Nightlyfe Magazine can
achieve it's total audience figures while at the same time
reducing the resources required to produce the Magazine.
We strongly believe
that this move is the best course of action for Nightlyfe
Magazine. It ensures the publication with a bright future in an
ever more digital world.
Sincerely,
Kingsley Ndam
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Kingsley Ndam
President
The Nightlyfe Group LLC
kndam@nightlyfemag.com
+1 (646) 226 9152
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